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This site had the following in the site, "Event Photography and Photobooth Hire Scotland." Our analyzers noticed that the web page stated " Xpressphoto is Scotlands leading event photography company." The Website also stated " Photos printed on site in less than one minute! What We Do. Balls and Proms schools, graduations, charity. Why you should choose Xpressphoto. We attend most events free of charge, no cost for the event organiser. We provide on-site, high quality printing which creates a sense of occasion and attraction at any event, and gives guests the chance to take home a souvenir portrait! If you are organ." The website's header had Event Photographer as the most important keyword. It was followed by Event Photographer Scotland, Event Photography, and Event Photography Scotland which isn't as highly ranked as Event Photographer. The next words the site uses is Scotland event photography. Event Photographers was also included and could not be understood by search parsers.